Privacy policy

Last updated: 15th July 26

New Jersey UK ("we", "us", "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices and rights you have regarding your data.

By using our website (newjerseyuk.com) or making a purchase from us, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Information you give us directly:

Name, email address, phone number, billing and shipping address (when you place an order, create an account, or contact us)
Payment information (processed securely by our payment provider — we do not store your full card details)
Any information you provide when contacting customer support

Information collected automatically:

Device and browser information, IP address, pages visited, and time spent on our site
Cookies and similar tracking technologies (see "Cookies" below)

Information from third parties:

Because our store runs on Shopify, Shopify collects certain technical and behavioral data on our behalf to operate and improve the Services. Shopify's own handling of this data is governed by Shopify's Privacy Policy.

How We Use Your Information

We use the information we collect to:

Process and fulfill your orders, including shipping and customer service
Communicate with you about your order, account, or inquiries
Send marketing emails, only if you've opted in. You can unsubscribe at any time
Improve our website, products, and customer experience
Detect and prevent fraud, and comply with legal obligations
Analyze site traffic and advertising performance (see "Cookies and Advertising" below)

Cookies and Advertising

We use cookies and similar technologies to operate our store, remember your preferences, and understand how visitors use our site. This may include analytics and advertising cookies from services such as Google Ads, Google Analytics, or Meta (Facebook/Instagram) Pixel, which help us measure ad performance and show relevant ads.

You can control or disable cookies through your browser settings. Disabling cookies may affect how parts of our website function.

Do We Sell Your Information?

No. We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We only share your information with the service providers listed below, as necessary to run our business and fulfill your orders.

Who We Share Your Information With

We share personal information only with:

Shopify — our e-commerce platform provider, which processes data on our behalf to operate the store
Payment processors — to securely process your payment
Shipping carriers — to deliver your order and provide tracking
Marketing and analytics providers (e.g., Google, Meta) — only if you have consented to marketing/tracking cookies
Legal and regulatory authorities — where required by law, or to protect our rights, property, or safety

We do not share your information with any other third party for their independent use.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including to comply with legal, accounting, or reporting requirements. Order and transaction records are typically retained for the period required by applicable tax and consumer protection law.

Your Rights

Depending on where you live, you may have the following rights regarding your personal information:

Access — request a copy of the personal data we hold about you
Correction — request that we correct inaccurate or incomplete data
Deletion — request that we delete your personal data, subject to certain legal exceptions
Objection / restriction — object to or request that we limit certain processing of your data
Data portability — request your data in a portable format
Withdraw consent — where processing is based on consent (such as marketing emails), you can withdraw it at any time

If you are in the European Union or United Kingdom, these rights are provided under the GDPR/UK GDPR, and you also have the right to lodge a complaint with your local data protection authority.

If you are a California resident, you have rights under the CCPA/CPRA, including the right to know what personal information we collect and the right to opt out of the sale or sharing of personal information — though as stated above, we do not sell your personal information.

To exercise any of these rights, contact us at cs@newjersey-uk.com.

International Data Transfers

Because we operate through Shopify and work with international shipping and payment providers, your personal information may be transferred to and processed in countries other than your own, including countries that may have different data protection laws. Where required, we rely on appropriate safeguards (such as standard contractual clauses) for these transfers.

Children's Privacy

Our website and services are not directed to children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

Data Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information, including SSL encryption during checkout and secure processing of payment data. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The "Last updated" date at the top of this page reflects the most recent revision. We encourage you to review this page periodically.